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Professional hair care brand makes cruelty-free status official with alignment.
April 23, 2021
By: Christine Esposito
Editor-in-Chief
Pravana has joined PETA’s Beauty without Bunnies program. According to PETA, global animal test–free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future. ...
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